La Glace Branding
La Glace Premium French Ice Cream
The
art of living makes little distinction between work and play, labour and
leisure, mind and body, love and creation – there is rarely division. The
pursuit of fully immersed artisanal creativity is the vision and the adventure.
When
we set out to create the La Glace brand, the most important emotional value was
for the brand and all touch points to embody love and invite connection. The
notion that life’s best moments are bettered when cherished together became the
core sentiment that we set out to express through the design details. We
focused on harnessing sentimentality for the past - we leveraged the idea of
nostalgia to create a space that would send people somewhere romantic and
trigger positive memories. Elements such as brass, marble, the rounded bar and
most of all, the colour mint evoke this notion.
The
overarching art direction was born from a fascination of the mid-war
transitional period between Art Nouveau
and
Art Deco. Wherein flowing curvatures migrated to geometric poetry. As two
distinct styles that sit side by side in
art
history’s time-line, we asked the question, what was the bridge between the two
styles, how do you go from
Art
Nouveau’s infamous Alphonse Mucha-esque overly styled, curved and decadent line
work towards a more
geometric
bursting style? What would the style in-between those two periods look like?
This was our inspiration
for
the details found throughout the space, not geometric and not overly ornate — a
middle ground, a marriage
of
the two distinct periods.
Double
thick custom dieline shopping bags with extra thick corded handles,
fully lined with a
multi-color plus gold foil print of our peacock pattern
Custom
typography wordmark for the gourmet ice cream cafe La Glace.
Influenced
by pre-war era vintage type samples collected from France &
Italy.
We
designed the La Glace team uniforms to be playful and emotive of the brand
story.
Belgium
linen aprons were custom made with inset eyelet trim and adorned with a set of
three pins;
our peacock mascot, a Deco
ice-cream cone and the logotype.
When
creating the brand experience for the La Glace ice cream cafe, we established
early on that each and every
touch
point should express the brands sentiment of love and connection. At the center of this expression is the hand-painted brand pattern that integrated elements
of Chinoiserie and the brand's mascots - pairs of peacocks.
Distinctive use of Art Nouveau's curving line work in an understated means
intertwined into Chinoiserie floral and bird scene motifs create an
unexpected story of community and the intimate bonds we form.
Branding,
logo design, graphic design, packaging design, industrial design, art
direction, copywriting,
custom
apron and uniform design, custom shopping bag design, custom coffee cups
design, custom stationary and business card design, custom ice cream vessel
design, colour system, and photography art direction and styling for
La
Glace.
www.laglace.ca
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